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DESIGN PROCESS

Every cake begins with an idea and evolves through a thoughtful, carefully guided process. From our first conversation to the finishing touches, each stage is considered with creativity and precision. This page offers a closer look at how your vision moves from concept to design, from sketch to bake, and finally to a beautifully finished cake ready to be enjoyed.

Your Wedding Cake Journey with Gerastan Bakehouse

Gerastan bakehouse bespoke boho wedding cake

If  you're dreaming of a wedding cake that feels like you — beautiful, unforgettable, and just a little bit different — you're in exactly the right place.

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At Gerastan Bakehouse, every cake is designed as a true centrepiece. I approach each creation with a designer's eye; blending colour, texture, and detail to create something completely bespoke.​ And it's not just about how it looks, it has to taste incredible too. Because cake should always be eaten, enjoyed, and remembered.

 

Your cake is not just a dessert — it's part of your overall aesthetic and storytelling for the day. Because of this, the design process includes:

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• Detailed consultations

• Multiple design sketches

• Ongoing refinement and adjustments

• As many back-and-forth changes as needed

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We work together until you are completely confident and in love with the final design!

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Here's what your journey will look like...

Gerastan bakehouse bespoke wedding cakes poole

01

Enquire & Let's Chat

Your journey begins with an enquiry and an initial chat.

This is where we start bringing your ideas to life — whether you have a full vision or just a Pinterest board and a feeling.

I'll guide you through the process with the right questions, and help you feel completely at ease from the very beginning.

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Secure Your Date

Once you're ready to move forward, your date is secured with a deposit. From here, your cake officially becomes part of your wedding plans. Now the fun really begins!

Gerastan bakehouse wedding cupcakes poole
Gerastan bakehouse bespoke wedding cakes dorset

03

Tasting & Consultation

This is everyone's favourite part (for obvious reasons).​

You can either enjoy a beautifully curated tasting box at home, or join me for a consultation where we'll explore flavour combinations, textures, and pairings. Think indulgent, elevated flavours that taste just as luxurious as your cake looks. We'll also start refining your design ideas during this stage.

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The Design Process

This is where your cake truly comes to life. Using your inspiration, colour palette, florals, and overall aesthetic, I'll design a cake that feels completely cohesive to your wedding. A bespoke work of art tailored completely to you.

Gerastan Bakehouse design process wedding cake sketches
Gerastan bakehouse rustic wedding cakes poole

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Crafting Your Cake

In the lead-up to your wedding, your cake is carefully handcrafted from start to finish. Every detail is created with intention — from smooth finishes and delicate textures to statement sugar work and intricate decoration. Everything is made using high-quality ingredients, with a strong focus on flavour, finish, and overall experience.

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Delivery & Set-Up

On your wedding day, your cake is delivered and set up at your venue with the utmost care. I liaise with your venue and suppliers to ensure everything runs seamlessly, and your cake is styled to perfection — exactly as envisioned.​ All you need to do is walk into your reception and have that special moment when you see it!

Gerastan bakehouse floral gold leaf wedding cake

The Result

A cake that doesn't just sit in the corner... but becomes part of the atmosphere, the styling, and the memories of your day.

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Beautiful. Personal. Completely unforgettable.

Celebration Cakes

For celebration cakes, I keep the process simple, streamlined and collaborative.

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All I need from you is a starting point — this could be:

• A theme

• A colour palette

• A general style or vibe

• Inspiration images (if you have them)

 

From there, I take your ideas and interpret them through my signature design style, which you can get a feel for by browsing my portfolio.

 

Rather than replicating designs exactly, I create something that feels unique, cohesive and elevated — a cake that looks like mine, but is made for you.

 

Please note:

• I do not provide sketches for celebration cakes as standard

• Sketches can be added upon request for an additional fee

A Quick Note on Inspiration...

I absolutely welcome inspiration images — they are a great way to understand your taste and vision.

 

However, I do not copy or recreate the work of other cake designers. Instead, I use your inspiration as a starting point to create something original, combining:

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• Your ideas

• Your event styling

• My artistic approach

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The result is a cake that feels personal, distinctive, and designed just for you.​​​

A Quick Note on AI Images...

With the rise of AI-generated cake images online, it's important to set realistic expectations.

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Many of these images:

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• Are not physically possible to recreate with edible materials

• Ignore structural limitations (gravity is very real in cake design)

• Include textures and finishes that cannot be achieved in real life

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While I can absolutely take inspiration from these concepts, I will always adapt designs to ensure they are:

 

• Structurally sound

• Food-safe

• Achievable using real ingredients

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Think of it as translating a digital concept into edible art that actually works!

The Final Result...

With all that in mind, you'll end up with a cake that ticks all the boxes. We're talking about a cake that:

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• Truly reflects your vision

• Feels cohesive with your event

• Showcases high-level design and craftsmanship

• And most importantly... tastes just as good as it looks!

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